Red Bull Tour Bus: branding experience

Red Bull Tour Bus: branding experience

At Tecnove Custom Trucks, every project we develop is an opportunity to bring unique ideas to life. One of the most distinctive projects we’ve worked on was undoubtedly our involvement in the Red Bull Tour Bus – a creative initiative that blended music, urban culture, and design, with a very special vehicle as its centerpiece.

The starting point was a 1960s Skoda bus, a model full of history and personality that presented a real challenge to adapt. While preserving its vintage essence, the vehicle was transformed into a true movil stage, capable of hosting live performances wherever it went. Thanks to its folding structure and unique design, this bus toured across Spain, bringing music and entertainment to cities, towns, and festivals – always under the energetic Red Bull banner.

At Tecnove Custom Trucks, we ensure the vehicle’s base structure was adapted to support the logistical and structural demands of its new use. All of this was done while preserving functionality with respect for its original design.

The Red Bull Tour Bus proves that a mobile unit can be much more than just a vehicle: it can be powerful branding tool, an experience in itself, and a creative solution to connect with audiences. For Red Bull, it was a way to bring its energy to the streets. For us, it was another example of how, at Tecnove Custom Trucks, we bring ideas to life – and put them on wheels.

At Tecnove Custom Trucks, we continue to embrace bold and creative projects where innovation and design go hand in hand. If you have an ambitious idea, we’re here to help you make it happen… and make it move.

Related Posts